Reception, Friday, March 23, 6 - 8 pm
Artist Talk, Saturday, March 24, 10 am

1708 Gallery is pleased to present In the Purple, a solo exhibition by interdisciplinary artist SV Randall. Historically, the color purple was rare. Made from a laborious process of crushing and boiling sea snails, the resulting dye was worth more than gold and reserved for the elite. A child born into the wealthy class was said to be “born in the purple”. In the Purple examines the relationship between consumer, commodity, and object transformation. Randall focuses on the symbolism and historical implication of basic consumer objects to identity the notion of obsolescence, visual decay and materiality.