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Image Makers: Masters of Self-Branding and their Impact on Culture

  • Virginia Museum of Fine Art, Cheek Theater 200 N Boulevard Richmond, VA (map)

with Terry Melville, Founder, The Betty Creative Awards and former Vice President/Fashion Director for Macy’s New York in conversation with Freddie Leiba, Creative Director, Fashion Editor and Stylist

Napoleon Bonaparte, and his household, worked diligently to perfect his image from a revolutionary war hero to an emperor of France. This effort to self-brand is just as prevalent today with celebrities like Oprah, Beyoncé and Ralph Lauren utilizing social media, the internet and the press to craft their public persona. Explore the concept of branding and explore how much famous personalities affect culture, just as Napoleon did during the early 19th century. $8 (VMFA members $5).

Earlier Event: July 20
Summer at the Anderson: Open Studios
Later Event: July 21
Mural Bike Tour